Trademark Guidelines

These guidelines are provided to aid real estate professionals (such as Realtors®) in properly using our trademarks in promotional materials.

Summary

Much like NAR is mindful about its trademarks Realtor® and Realtors®, we are mindful of our trademarks. While we want real estate professionals to reference our community name and village names to potential buyers, we diligently monitor use of our trademarks to protect their value.

The goals of these guidelines are to: (1) show you how to properly communicate with potential clients regarding our community and promote home listings; and (2) avoid potential confusion or the appearance that a real estate professional or their company is an “official business” supported or endorsed by us.

Trademarks Related to the Teravalis™ Community

TTMAZ, LLC (“TTMAZ”) holds a trademark registration or application for the following trademarks:

In addition, we hold rights to unregistered trademarks such as logos, neighborhood names, and park names, including the following examples:

Floreo
Dahlia Park
Poppy Park

These lists may change.

Use by Others

You may notice some use of our trademarks by local businesses or HOAs. Those uses may be authorized under a license from us.

Our policy is to issue a limited number of licenses to carefully manage and protect our trademarks. We do not intend to grant license requests except in rare situations.

Unlicensed use of our trademarks as part of a business name or in other problematic ways is not permitted.

Trademark Use Guidelines

We ask that you abide by the following:

1. Avoid using our trademarks in a way that might cause people to think that we are affiliated with your use, or otherwise sponsor or approve of your use. For example, if our trademark is the most prominent trademark in your marketing (rather than your business’ trademark), that may be an issue.
2. Do not use any of our trademarks as part of a business name.
3. Do not use our logos. If we make collateral materials available for your use and our logos appear on those materials, that is a different situation.
4. When possible, please include the proper trademark symbol when referencing one of our trademarks, such as Teravalis™ community.
5. One preferred format for real estate professionals referencing our trademarks is to include “community” after the trademark. For example: [Agent name/office], proudly selling in the Teravalis™ community.
6. When possible, please identify the trademark registration owner: Teravalis is a trademark of TTMAZ, LLC.
7. Be mindful of the potential for confusion when creating social media accounts or developing SEO strategies. Some situations are acceptable and some are not.
8. Be particularly mindful if registering any domain names. We monitor new domain names closely and may object to improper use of any of our trademarks in a domain name.
9. Accuracy is important. For example, it is not appropriate to refer to an area (or home listing) outside the boundaries of the Teravalis™ community as “in Teravalis.”
10. The Teravalis™ community is not a municipality. It is not appropriate to use “Teravalis, AZ” or “Teravalis, Arizona.”

Collateral Materials

Please do not copy images or videos from our websites or social media content. That content is protected by copyright law. Some content may be owned by photographers and licensed for our use only.

We offer various collateral materials for proper use by real estate professionals to market homes in the Teravalis™ community. We can provide you with some community images that we have rights to share with third parties as well as community maps.

If using any of our collateral materials to market our community or in conjunction with marketing a listing, please add the following caption: Materials provided courtesy of TTMAZ, LLC, owner of the Teravalis trademark.

Any collateral materials provided by us are the property of TTMAZ or its affiliates and may not be modified. Provided collateral materials may be reproduced by real estate agents for relevant informational purposes only and may not be used to indicate or imply affiliation or endorsement by the Teravalis™ development or TTMAZ. Collateral materials are provided “as is” and without warranty of any kind.

Questions?

We recognize that the general discussion in these guidelines cannot address every circumstance. We are available should you have questions regarding use of our trademarks. Please call 602-834-9100 or email [email protected].